Curvy Barbie With Brains | by Renate Stendhal | Scene4 Magazine - April 2016

Renate Stendhal

It’s a sad fact that Millennial moms aren’t happy any more with Barbie. The ideal Hollywood-anorexic, super-model body-type doesn’t fly off the shelves any longer.


Crisis in the House Mattel. Sales figures shrinking to anorexic levels. What to do? Adapt? Adopt? Think of the millions of girls whose moms are among the two thirds of overweight or obese Americans today?

In comes “Curvy Barbie”: "We’re exploding a system that’s been in place for 56 years and a heritage that’s been passed down from generation to generation." (Kim Culmone, vice-president for Barbie design)


In short, an explosion of biblical proportion, laying on a few pounds of flesh and fat on a doll. But Barbie won’t stop there. According to latest news, in the basement of Mattel Productions, designers are already working on adding more weight to Curvy Barbie: a few pounds of brains.

"Girls everywhere will have infinitely more ways to play out their stories and spark their imaginations through Barbie," the toy manufacturer declared (see social media hashtag #TheDollEvolves). Mattel promised that by April 1, 2020, a “Curvy Barbie With Brains” will be on the shelves.

Oj-vey-is-mir1Everything is still top secret on the next global explosion (the most recent one was a secret project under the code name "Project Dawn"). However, a sketch for the next generation Barbie was outed from the basement. The futuristic prototype of “Curvy Barbie with Brains” shows a talking doll with the world-wide mission to teach girls to say, “I am a genius.”gsbarbie

Do April Fools know when they are fooled?


Cartoon by Tom Hachtman

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Scene4 Magazine: Renate Stendhal

Renate Stendhal, Ph.D., is a writer and
writing coach based in San Francisco
and Pt. Reyes, and a Senior Writer for Scene4.
Read her Blog
For more of her commentary and articles,
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Scene4 Magazine: Writings | Renate Stendhal | www.scene4.comA complete index of
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©2016 Renate Stendhal
©2016 Publication Scene4 Magazine



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